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Debate Time With Will Critchlow and Rand Fishkin

The gloves are off and real opinions come out as the magnanimity of collegial goodwill is temporarily suspended. Watch two seasoned competitors: Will Critchlow, founder of Distilled, a highly regarded consultant and speaker possessed of a shockingly distinguished accent take on the magnificently moustachioed Rand Fishkin, founder of Moz, filmer of whiteboard videos and maker of software as they bring their polemic to the topic of marketing. Prepare for a hotbed of discourse, fiery rhetoric and verbal jabs. Will they find common ground? Which shall win your contempt, and which your praise? Find out in the first ever live search debate. Moderated by experienced consultant Bridget Randolph.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.