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The Secrets of Storytelling

Storytelling” is hot. It’s useful and fun. Yet most marketers fail to make the most out of it. Storytelling is more than just talking about your businesses. It is content marketing combined with psychology. Bas van den Beld will take you on a surprising trip through storytelling land. With great examples of stories combined with neuromarketing, Bas will reveal the hidden secrets of storytelling.

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DistilledU is our online training platform for search marketing.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

Expert Outreach
Time required: 5h 15m

Outreach is part link building, part public relations, and part business development wrapped up into one with an end goal of improving rankings, brand visibility and ultimately conversions.