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Mobile Search: You Need to be More than Mobile Friendly

The future of search marketing involves mobile, and it will not be limited to optimizing HTML webpages, creating = responsive designs, and optimizing UX. Mobile SEO is a world where apps, knowledge graph, and conversational search are front and center. Justin will deliver a detailed look at mobile search beyond building a mobile friendly site, specifically the intersection of app search, conversational queries, and app indexation.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Building a Mobile-Friendly Website
Time required: 5h 10m

To help you determine the best approach to handling mobile traffic on your site, we’ve put together an outline of some considerations you’ll need to bear in mind, along with our best practice guidelines and other tips and tricks for every stage of the process.

App Indexing and App Search
Time required: 5h 30m

App search is a generic term we’re using to describe all the different ways people can find your app. There are three main ways that users find apps: searching in an app store, searching the web, and searching a device. The latter two require indexation of content within the app, and all of them require us to learn new ideas and techniques.