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Mobile Search: You Need to be More than Mobile Friendly

Justin Briggs
Mobile
SearchLove Boston 2015

The future of search marketing involves mobile, and it will not be limited to optimizing HTML webpages, creating = responsive designs, and optimizing UX. Mobile SEO is a world where apps, knowledge graph, and conversational search are front and center. Justin will deliver a detailed look at mobile search beyond building a mobile friendly site, specifically the intersection of app search, conversational queries, and app indexation.

Related Videos

Video: Search and Discovery Justin Briggs
What Mobile Web 2.0 Will Look Like Brian Massey
From Website to Web-App Emily Grossman
Mobile-First Preparedness Jon Myers
The New Mobile Emily Grossman
Conversions in a Landing Pageless World Purna Virji
WhatsAppening with Chat App Marketing Now Jes Scholz
The Changing Landscape of Mobile Search Bridget Randolph

Related DistilledU modules

DistilledU is our online training platform for search marketing.

View module
Building a Mobile-Friendly Website
Time required: 5h 10m

To help you determine the best approach to handling mobile traffic on your site, we’ve put together an outline of some considerations you’ll need to bear in mind, along with our best practice guidelines and other tips and tricks for every stage of the process.

View module
App Indexing and App Search
Time required: 5h 30m

App search is a generic term we’re using to describe all the different ways people can find your app. There are three main ways that users find apps: searching in an app store, searching the web, and searching a device. The latter two require indexation of content within the app, and all of them require us to learn new ideas and techniques.