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Why Social Media and Return on Investment Do Go Hand in Hand

Jeremy Goldman
Social
SearchLove Boston 2015

Social campaigns with low ROI are often associated with poor planning. There’s plenty of pre work needed to ensure you’re successful in the long run. What are the metrics you ought to be focused on for long term success? How do you determine what types of content work on which social platform? And, how does social media impact your SEO efforts? Jeremy will answer all those questions and more.

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