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Shocking: Get Traffic Fast With This One Weird Trick

Have you got a mobile strategy for Android smart watches? Have you already upgraded your site to the iOS hybrid meta refresh UA grid for crawler friendly Flash pixels? In our industry, it can feel like you have to keep moving faster and faster just to keep up with everyone else. This session will show you how ‘shiny new thing syndrome’ can distract from the big wins you can achieve by focusing on essential principles, and how to stop chasing the pack.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.