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What Mobile Web 2.0 Will Look Like

Brian Massey
Conversion Mobile
SearchLove Boston 2015

I know some things about your online business. Mobile web traffic is probably one of your fastest growing segments. Your mobile conversion rate is probably much lower than your desktop conversion rate. This is an opportunity. The mobile web today is like the original Web circa 1995 – today we look back at Web 1.0 and giggle. Our tests are telling us that the next version of the mobile web will be no exception. Get a preview of what Mobile Web 2.0 will look like based on tests Brian has completed on live sites. In this session, Brian will cover how responsive designs are suppressing conversion rates, what’s set to make your mobile visitors convert, and which fundamentals are likely to be forgotten.

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