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Social Content Masterclass: Platform Specificity

According to David, the key to nailing social media is platform specificity: creating content that is right specifically for the platform it is on. David will talk through examples of platform specificity from various brands and broadcasters including a few of their clients (Channel 4, Nando's, Jamie Oliver, HSBC) and a few recent examples from US brands. The talk will cover tone of voice, design, video, live broadcasting, paid social, engagement and social innovation. If you're looking to up your game on, or broaden your knowledge of, Instagram, Facebook, Twitter or Snapchat, come along. Dress code: platforms. (May contain jokes).

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.