Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Future Search

Tomorrow will bring us new ranking signals, new ways to display search results, and devices that may make desktop search seem old fashioned. This presentation on the future of search explores many of the hints we see from places like patents and papers on what search will look like with knowledge bases and named entities, predictive and parameterless queries, social and semantic search, and enable us to anticipate some of the changes that will come our way.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.