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Languages and Countries: Growing Internatio...

The Internet is a global community but that doesn't mean launching your business internationally is easy or cheap. Distilled's Kate Morris discusses how search engines deal with international business, walking us through picking the right strategy and executing for the best results. Kate also, looks into HREFLANG implementation and relationship (read: link) building in other countries.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Google Analytics Setup Training
Time required: 1h 30m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.