Resources

Topics
Speakers
Conferences
Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).
Sign Up

Do-It-Yourself Data-Driven Content

Pete Meyers
Technical SEO Content & Creative Strategy
SearchLove Boston 2013

Intimidated by 'big data' and just plain exhausted by infographics? There's a wide world of data-driven content in between, and it's just waiting to be discovered. This is the story of how a crazy idea and $20/month worth of proxy IPs became a major data-science initiative and content-marketing platform. Learn how to love “small data”, how to find and build your own data sources, and discover new ways to package that data into compelling content.

Related Videos

Actionable Content Marketing Tactics Ross Hudgens
The Importance of Technical SEO Will Critchlow
Into the Great Unknown Noah Learner
The State of E-A-T in 2022 Lily Ray
Topics, Taxonomies, and Tabaxis: Navigating Entities in SERP Jamie Indigo
How to Kickoff a Winning Content Strategy Emily Campbell
What Syndicating 4,000+ Stories Revealed Amanda Milligan
How The Top 1% of SEO and Content Strategies Do It Andy Crestodina

Related DistilledU modules

DistilledU is our online training platform for search marketing.

View module
On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

View module
Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.