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Behavioural Psychology & Inbound Marketing...

Rand Fishkin
Content & Creative Strategy General Marketing Community
SearchLove Boston 2013

Earning awareness, growing traffic, increasing conversions and delighting customers are all rooted in the art of marketing. But that art can learn a lot from the studies and data about human behavior. How do we get more visitors to share our content on social networks? How do we make a pricing page convert more viewers into customers? How do we make our emails drive more action? Sometimes, it just takes the right kind of nudge.

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