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Creating Executive Support for Marketing I...

John Doherty
Analytics & Tools General Marketing
SearchLove Boston 2013

SEO is easy, but getting things done with executives is extremely difficult. In this talk, John shares not only how to get the information you need to make data-driven decisions, but also, how to communicate the potential and necessity of the work and changes to the executive level to procure the budget and backing needed to create change internally.

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