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Take Credit Where Credit's Due

Marketers don't take enough credit for their work. That will turn around when you learn some of the more common pitfalls of reporting on marketing campaigns, as well as how to offset them. As usual, Annie shares some tools and custom reports that you will be able to start using in your GA accounts to measure the effectiveness of your marketing campaigns.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Google Analytics Setup Training
Time required: 1h 30m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.