Resources

Topics
Speakers
Conferences
Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).
Sign Up

Take Credit Where Credit's Due

Annie Cushing
Analytics & Tools
SearchLove Boston 2013

Marketers don't take enough credit for their work. That will turn around when you learn some of the more common pitfalls of reporting on marketing campaigns, as well as how to offset them. As usual, Annie shares some tools and custom reports that you will be able to start using in your GA accounts to measure the effectiveness of your marketing campaigns.

Related Videos

Avoid Panic Attacks With a First Alert System for Your Data Annie Cushing
The Anatomy of Local Search Results: Th... Mike Blumenthal
Think Differently: How to use Conten... Mackenzie Fogelson
Preparing for Google Analytics 4 Colleen Harris
Tracking Content Hubs in Google Data Studio Jeremy Galante
Maximize Your Use of Google Analytics 4! Krista Seiden
Spying on Google: Using Log File Analysis Faisal Anderson
Using the SERPs to Know Your Audience Rory Truesdale

Related DistilledU modules

DistilledU is our online training platform for search marketing.

View module
Interactive: Google Analytics Setup Training
Time required: 1h 50m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

View module
Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.