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Why Personas Should be Central to Your SE...

Everyone knows that the audience should be at the center of your marketing efforts — but how are you incorporating them into your SEO strategy? Marketing personas, or profiles of your target audience, are not only imperative for content creation and communication, but essential for SEO. Dive into HubSpot's tried and true persona methodology to go way deeper than you've ever gone before - covering everything from how to create useful personas, to how they benefit search and drive results.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.