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Why Personas Should be Central to Your SE...

Rebecca Churt
General Marketing
SearchLove Boston 2013

Everyone knows that the audience should be at the center of your marketing efforts — but how are you incorporating them into your SEO strategy? Marketing personas, or profiles of your target audience, are not only imperative for content creation and communication, but essential for SEO. Dive into HubSpot's tried and true persona methodology to go way deeper than you've ever gone before - covering everything from how to create useful personas, to how they benefit search and drive results.

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