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The Anatomy of Local Search Results: Th...

Mike explores the different types of local search results and where Google gets the data. Post Venice, Google has been triggering more local results based on organic rank. Mike will explore this concept in depth and use it to demonstrate techniques for competitive analysis and suggest tactics depending on the results.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.

SEO Toolkit
Time required: 4h 2m

Many tools exist to help SEOs at their jobs. We often get asked how to wade through the plethora of tools to find the ones that do the job best. We’ve put together a collection of tools that our consultants use, as well as advice about how select your own set of tools.