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The Anatomy of Local Search Results: Th...

Mike explores the different types of local search results and where Google gets the data. Post Venice, Google has been triggering more local results based on organic rank. Mike will explore this concept in depth and use it to demonstrate techniques for competitive analysis and suggest tactics depending on the results.

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DistilledU is our online training platform for search marketing.

Interactive: Google Analytics Setup Training
Time required: 1h 30m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.