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The Two Tiered SERP: Ranking for the Most Competitive Terms

Tom Capper
Vertical Search Indexation & Penalties General Marketing
SearchLove Boston 2019

Like it or loathe it, as SEOs we often find ourselves being asked to explain rankings, especially for highly visible head terms but I’ve noticed in the last few years that for these most competitive terms, the normal rules don’t always apply. In this session, I'll talk through new data, examples, and real world tests to explore the hypotheses that Google is increasingly going beyond our normal understanding of ranking factors.

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