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How the Big Dogs Optimize for Searcher Intent

Daniel Russell
Vertical Search Conversion UX
SearchLove Boston 2019

Google wants us to match our content with user intent and drive engagement with our web interfaces. Where to start? Well the biggest brands have the biggest budgets, the biggest teams, and the most on the line when it comes to their web interfaces. Their processes and tricks can be invaluable for small, big and every business in between. Learn from Amazon, Home Depot, and Allstate's websites and come away with how you can replicate optimization tactics that the big dogs use with their huge resources.

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DistilledU is our online training platform for search marketing.

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