Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

How to Grow Organic Traffic With a "Search Insights" Report

In this session, HubSpot Senior SEO Strategist Aja Frost will walk you step-by-step through her process for identifying content gaps and opportunities for historical optimization, choosing keyword clusters for these pages, and delivering your insights to your content creation team, freelancers, or clients.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

Keyword Research
Time required: 3h 5m

Keyword research allows you to bridge the gap between what your potential customers are searching for and the content you create for your website. This module teaches you how to choose the right keywords to help drive your desired audience to your site.