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How to Grow Organic Traffic With a "Search Insights" Report

Aja Frost
Vertical Search Keyword Research General Marketing
SearchLove Boston 2019

In this session, HubSpot Senior SEO Strategist Aja Frost will walk you step-by-step through her process for identifying content gaps and opportunities for historical optimization, choosing keyword clusters for these pages, and delivering your insights to your content creation team, freelancers, or clients.

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