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An Update from Distilled

As many of you will know, one of Distilled’s significant areas of focus is SEO split testing. In this lively interlude, Tom (VP Product) and Will (CEO) will bring you up to speed on why this has been such a priority for Distilled, the progress we have made and the state of our software platform, and some key results and lessons we have learned.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.