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Scaling JSON-LD Using Google Tag Manager

Google and Bing now both support semantic markup and structured data via JSON-LD - in fact, Google now recommends JSON-LD as the preferred method for marking up data, for both organic and paid search features. Implementing markup via JSON-LD can be a snap for a small or simple site, but when you’ve got multiple sites, hundreds of locations, or thousands of products, it can still be a slog to implement that JSON-LD statically for each page.

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DistilledU is our online training platform for search marketing.

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On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

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