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The Ecosystem Effect: How Our Social Voice Boosted Our SEO

Many of us think of our SEO and social media teams as having very little that connect each other. But what if successful social media could improve our SEO efforts? This is exactly what Merriam-Webster — the 180-year-old dictionary — did. In her session, Lisa will be walking through how Merriam-Webster used social media to find an authentic, engaging voice and connect with data-driven trends across topics from politics to pop culture. Learn how the result was an ecosystem effect that also drove SEO ranking and CTR success.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.