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Looking Beyond Keywords: From Visual Search To New Realities

The world has always been visual, but the web has not. In 2018, this has changed thanks to image recognition, deep learning and comprehensive metadata. Visual marketing is on the rise as can be seen by the growth in visual search, shoppable content and search by camera. With Google, Pinterest, Amazon and other big hitting brands heavily investing into computer vision, it's clear visual marketing is going to be important to future proof your brand. Jes will take you through what all these developments means for marketers and how to leverage visual technologies to take the next step beyond search engines into whole new augmented realities.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

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Time required: 3h 20m

An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. From a human point of view, information architecture is important so that users can easily find what they are looking for. This module teaches the best practices and their associated underlying theory, common pitfalls as well as tools and methodologies for improving sites' architectures.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change