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Building Robot Allegiances

Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence. Computer capabilities are improving at a frightening rate, and there are already parts of our jobs that would be better off done by robots. In this talk, Will is going to highlight the areas where humans are falling behind and give you some tips on what to do about it.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.