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Filter Bubbles, PR, and Your Brand

Lexi Mills
Brand Outreach
SearchLove Boston 2017

Filter bubbles have changed the way the publishing industry operates. By understanding this we can create content and outreach plans that support the media in giving readers what they want. Lexi will give a highly actionable talk showing examples of both successes and failures alongside providing swipe files to kick start your campaigns.

Related Videos

Leveraging PR to get Big Links Lexi Mills
Content Marketing: How to Work Less and Win More Kirsty Hulse
Step Back to Move Forward Rand Fishkin
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What Syndicating 4,000+ Stories Revealed Amanda Milligan
The Science of Persuasion Andi Jarvis
Google “You” vs Google “It”: The Future of Search Marketing Veronica Romney
Building Influence in 2019 Rand Fishkin

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