Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Filter Bubbles, PR, and Your Brand

Filter bubbles have changed the way the publishing industry operates. By understanding this we can create content and outreach plans that support the media in giving readers what they want. Lexi will give a highly actionable talk showing examples of both successes and failures alongside providing swipe files to kick start your campaigns.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Expert Outreach
Time required: 5h 15m

Outreach is part link building, part public relations, and part business development wrapped up into one with an end goal of improving rankings, brand visibility and ultimately conversions.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.