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Stop Guessing: 5 Things You Should be Testing Now

The best way to set up wildly successful, future-proof marketing is to be testing all the time. We analyzed brand new Brainlabs clients and found the average time since search ad copy had been updated was 186 days. 186 days? What were they doing? Praying to the gods of machine learning and hoping their ads would improve on their own? You can't always hypothesize the best solution for top converting search marketing: in fact, barely ever. So stop guessing and start testing.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.