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The Search Marketer's Toolkit for Google Tag Manager

Google Tag Manager is a powerful tool for implementing web analytics and digital advertising tracking codes on a website. In fact, it lets you add pretty much any arbitrary JavaScript code you choose, meaning it has the power to destroy and construct in equal amounts. In this talk, one of the foremost experts on Google Tag Manager, Simo, will walk you through what he considers the essential steps a search marketer should take when implementing a web analytics tracking plan. He'll get you started with an overview of the importance of data collection customization, before revealing a veritable survival kit of search marketing analytics goodness, including working with website metadata (both extraction and injection), how to measure content engagement, using content groupings for data widening, and wrapping up with an overview on how to access the data in Google Analytics. This session is a must for anyone interested in measuring the worth of their marketing efforts.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.