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Storytelling: The Secret of Irresistible Marketing

Kindra Hall
Brand Content & Creative Strategy General Marketing
SearchLove Boston 2016

It's no secret; in marketing, whoever tells the best story wins. The problem? ‘Storytelling’ has surpassed buzzword status and now everyday marketers are missing opportunities to connect with their customers because they simply don't know what a good story is anymore. In this engaging and immediately applicable presentation, strategic storytelling consultant Kindra Hall will reveal specific storytelling strategies to create great content to win customers without a fight.

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