Performance-Driven Design: A Framework for Creating Awesome

Well-designed email drives performance for brands, demanding more clicks and conversions. But many marketers believe that good design requires innate talent, a fancy degree, or technical HTML skills. In fact, anyone can learn performance-driven design concepts that drive strategy and encourage subscribers to take action. In this session, we'll break down the design process, exploring the use of whitespace, content hierarchy, color, images, and more. We'll explain how marketers of any skill level can learn basic design principles, using these foundations as a framework to create effective communications and demand better performance from their email program.