Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

X Marks the Spot: A Treasure Map for Local Search Success

Finding a local business online is no longer as easy as following a simple map to the big X; local search is changing at an incredible pace, and the ranking factors are becoming more and more complicated. In this session, Greg will explain how local search has changed in the last year, then walk through the most important current ranking factors. He'll explain exactly how to optimize both on-site and off-site signals to help your website gain more visibility in local searches, using detailed examples.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.