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X Marks the Spot: A Treasure Map for Local Search Success

Greg Gifford
Local
SearchLove Boston 2016

Finding a local business online is no longer as easy as following a simple map to the big X; local search is changing at an incredible pace, and the ranking factors are becoming more and more complicated. In this session, Greg will explain how local search has changed in the last year, then walk through the most important current ranking factors. He'll explain exactly how to optimize both on-site and off-site signals to help your website gain more visibility in local searches, using detailed examples.

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