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Mobile Jedi Mind Tricks: Master the Multi-Screen Universe

May the mobile force be with you! There have been some big changes in mobile SEO, and the tactics that helped you yesterday may be as useless as a Stormtrooper’s blaster tomorrow. Instead, tap into the secret and subversive force of mobile marketing. From app indexing to mobile-friendliness, to predictive search and AMP, this session will explain the new skills that are required to be a mobile marketing hero.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Building a Mobile-Friendly Website
Time required: 5h 10m

To help you determine the best approach to handling mobile traffic on your site, we’ve put together an outline of some considerations you’ll need to bear in mind, along with our best practice guidelines and other tips and tricks for every stage of the process.

App Indexing and App Search
Time required: 5h 30m

App search is a generic term we’re using to describe all the different ways people can find your app. There are three main ways that users find apps: searching in an app store, searching the web, and searching a device. The latter two require indexation of content within the app, and all of them require us to learn new ideas and techniques.