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Powerful A/B Testing User Insights for SEOs

We've all heard that Google is increasingly looking at on-site metrics like bounce rates. It is becoming more important than ever for digital marketers to understand what users want when they get to a site. In this actionable session, Chris will show how A/B testing can reveal powerful insights about your users, as well as easy-to-create tests to improve content creation efforts.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.