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Brain Based Conversions

Luke Summerfield
General Marketing
SearchLove Boston 2015

How does our brain decide what captures our attention? And what then influences us to take action and convert? With advances in psychology and neurology, we are discovering the answers. Luke will reveal the scientifically proven secrets behind how to capture attention and drive human behavior, giving examples of how marketers can dramatically increase their conversions. ​You will walk away with a powerful list of brain based conversion tactics which you can take back to the office.

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