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Brain Based Conversions

How does our brain decide what captures our attention? And what then influences us to take action and convert? With advances in psychology and neurology, we are discovering the answers. Luke will reveal the scientifically proven secrets behind how to capture attention and drive human behavior, giving examples of how marketers can dramatically increase their conversions. ​You will walk away with a powerful list of brain based conversion tactics which you can take back to the office.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.