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From Rankings to Full Funnel Ownership

At Red Ventures, they've developed a culture based on optimizing profitability and have removed a lot of the barriers to success most SEOs face. Eppie will share why they operate with an unlimited SEO budget (and how they made that a reality), why they turn down most client opportunities they are presented, and some of the tools they've created that are essential to success in this entirely different paradigm. This presentation will be heavy on the strategic side of things but will also include tactics that you will be able to execute immediately upon leaving the conference.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.