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Beyond the View Count: Measuring Video Performance

As investment in social video continues to grow, how can we be sure we're using those budgets as effectively as possible? How do we know that we're engaging our audience in a meaningful way? The video view count alone is deceptive! Craig will share examples of how the very best in video marketing go beyond views in effective KPI setting, benchmarking, measurement and optimization.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.