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Beyond the View Count: Measuring Video Performance

Craig Hughes
Video
SearchLove Boston 2015

As investment in social video continues to grow, how can we be sure we're using those budgets as effectively as possible? How do we know that we're engaging our audience in a meaningful way? The video view count alone is deceptive! Craig will share examples of how the very best in video marketing go beyond views in effective KPI setting, benchmarking, measurement and optimization.

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