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Customer Experience and its Impact on Search

Casie Gillette
Conversion Keyword Research
SearchLove Boston 2015

Of course, search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. Using real life examples, Casie will explore how the customer experience is impacting search and how businesses can help drive and encourage those conversations.

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Related DistilledU modules

DistilledU is our online training platform for search marketing.

View module
Keyword Research
Time required: 3h 5m

Keyword research allows you to bridge the gap between what your potential customers are searching for and the content you create for your website. This module teaches you how to choose the right keywords to help drive your desired audience to your site.

View module
On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.