How to Avoid ‘Top Ten Data’ Syndrome

All too often, many who analyze their site’s analytics evaluate only the most common reports and view just the top layer of data. This leads to an incomplete picture of your audience and their intentions, resulting in poorly planned search strategies. Worse yet, it results in an inaccurate measurement of your search efforts. In this session, Amanda will walk you through the most undervalued reports in Google Analytics, and show you how to dig deeper instead of just regurgitating your ‘top ten’ data. From on site search to using referral data for an audience analysis, this session will show you how to unlock the analytics data you may be overlooking.