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Stretching Your Search Skills

As the industry has undergone an evolution, a lot of our day-to-day work has also changed. The good news is that the skill sets we've adopted can make us really effective marketers outside of search. This session will tactically describe different scenarios on how your skill sets can be applied to other areas of marketing.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.