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Rob Toledo - The Hunter/Gatherer

Influencers are likely to be the first to find and discover the next big thing on the web. This makes pitching your content or brand to a journalist or blogger almost immediately lose some of its appeal. Rob will talk about the ways in which you can get your brand and content in front of these influencers without traditional email outreach.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Expert Outreach
Time required: 5h 15m

Outreach is part link building, part public relations, and part business development wrapped up into one with an end goal of improving rankings, brand visibility and ultimately conversions.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.