Resources

Topics
Speakers
Conferences
Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).
Sign Up

From Content to Clients

Rick Backus
Content & Creative Strategy General Marketing
SearchLove Boston 2014

With B2B inbound marketing at the core of its growth, CPC Strategy was able to go from a small, 4-person team to a thriving multi-million dollar agency. Rick will break down how their content marketing strategy enabled the company to penetrate and succeed in a larger, more competitive market. You'll learn how to use inbound marketing to grow your B2B business and hear specific examples in which the content has to evolve to adapt to company growth.

Related Videos

The Changing World of Google Search Results Rick Backus
Stretching Your Search Skills Stephanie Chang
Slow Your Roll Margot Bloomstein
Topics, Taxonomies, and Tabaxis: Navigating Entities in SERP Jamie Indigo
How Google's Money Motivations are Driving Changes Daniel Russell
The Science of Persuasion Andi Jarvis
My 10 Consulting "Power Questions" Wil Reynolds
Get sh*t done: How to make friends & show results Travis Tallent

Related DistilledU modules

DistilledU is our online training platform for search marketing.

View module
Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

View module
Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change