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Listening to Your Customers' Wants

Adam Melson
Competitor Analysis Content & Creative Strategy
SearchLove Boston 2014

Listening to the voice of your customers in as many ways as possible and really getting to know them is essential to driving success. By giving customers what they vocally want and what they are looking for, you are alleviating the need for them to go out and find it elsewhere while providing an even more meaningful and engaging experience. As a fly on the wall, you’ll be able to fully absorb their needs and learn how to fulfill them with content that is shareable, linkable and worthwhile to the engines.

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