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Conversion Tracking and Attribution

Conversion Tracking & Online/Offline Attribution- A long time advocate of integrating online and offline marketing efforts to gain a clearer picture of what’s driving ROI, Lauren, Sr. Director of Online Marketing at Salesforce.com shares her own methodology to improve attribution and conversion tracking and increase ROI.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.

SEO Toolkit
Time required: 4h 2m

Many tools exist to help SEOs at their jobs. We often get asked how to wade through the plethora of tools to find the ones that do the job best. We’ve put together a collection of tools that our consultants use, as well as advice about how select your own set of tools.