Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Conversion Tracking and Attribution

Conversion Tracking & Online/Offline Attribution- A long time advocate of integrating online and offline marketing efforts to gain a clearer picture of what’s driving ROI, Lauren, Sr. Director of Online Marketing at Salesforce.com shares her own methodology to improve attribution and conversion tracking and increase ROI.