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Conversion Tracking and Attribution

Conversion Tracking & Online/Offline Attribution- A long time advocate of integrating online and offline marketing efforts to gain a clearer picture of what’s driving ROI, Lauren, Sr. Director of Online Marketing at shares her own methodology to improve attribution and conversion tracking and increase ROI.

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DistilledU is our online training platform for search marketing.

Interactive: Google Analytics Setup Training
Time required: 1h 30m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.