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Creating Serendipity

Founder and CEO of SparkBuy (and now working for Google since their acquisition of SparkBuy) Dan Shapiro believes it’s the CEO’s job to create serendipity. He talks about his own experiences and illustrates how to increase the chance of awesome encounters and critically how to then decide where to invest time in following up.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.