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Content Strategies that Work

One of the most mentioned websites in our conference history is Oyster.com. Co-founder Eytan Seidman closed day one of SearchLove – this one is not to be missed. Eytan believes you either need compelling product/content or you just have to invest in advertising to build a brand. Having elected to build the Oyster.com brand via compelling content he’ll be sharing processes for content creation, what works and what doesn’t and how to measure success.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.