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Chasing Algorithms

If you’ve yet to see Wil present, you’re in for a real treat! In Wil’s 13 years of doing SEO he’s never been surprised by an algorithm update. He will share how thinking a little bit like a spammer will ensure you’ll never be surprised by an algo update again. He will also share strategies on how to get buy-in from clients to work on long term strategies that will stop them worrying about “getting hit” again.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.