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How to get Attention for a Start-Up

Stephen Pavlovich
Conversion General Marketing
SearchLove Boston 2012

Normally presenting on CRO this time we challenged Stephen to share his experiences of running and marketing his own start-up – selling experience days at Wish.co.uk (which he’s been doing in his ‘spare time’), including why they put PR at the centre of their marketing strategy, how they generated press attention and the impact it’s had in terms of reputation, traffic and sales.

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