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How to get Attention for a Start-Up

Normally presenting on CRO this time we challenged Stephen to share his experiences of running and marketing his own start-up – selling experience days at (which he’s been doing in his ‘spare time’), including why they put PR at the centre of their marketing strategy, how they generated press attention and the impact it’s had in terms of reputation, traffic and sales.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.