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The Need to Know of Local SEO

David Mihm is perhaps the best known Local SEO practitioner in our industry, so we were stoked to have him join us. His annual Local Search Ranking Factors study is the canonical resource on the subject. He covers all the latest in Local including recent algorithmic changes, Google+ Local, data correction techniques, analytics tips and how to drill down on keyword research in specific geographic markets.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.

SEO Toolkit
Time required: 4h 2m

Many tools exist to help SEOs at their jobs. We often get asked how to wade through the plethora of tools to find the ones that do the job best. We’ve put together a collection of tools that our consultants use, as well as advice about how select your own set of tools.