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Eating CRO: Real World Case Studies

Patrick McKenzie
Conversion
SearchLove Boston 2012

Eating CRO: Real World Case Studies for 20 ~100% Increases in Revenue - Owner of software company Kalzumeus and former engineer Patrick McKenzie made the epic journey from Japan to SearchLove London. Patrick says programming often felt easy while marketing does not — but he loves the challenge. He shares the lessons he’s learned, conversion rate optimisation case studies and their results, and offers actionable advice on how to create scalable systems.

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