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Eating CRO: Real World Case Studies

Eating CRO: Real World Case Studies for 20 ~100% Increases in Revenue - Owner of software company Kalzumeus and former engineer Patrick McKenzie made the epic journey from Japan to SearchLove London. Patrick says programming often felt easy while marketing does not — but he loves the challenge. He shares the lessons he’s learned, conversion rate optimisation case studies and their results, and offers actionable advice on how to create scalable systems.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.