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Why I'm a White Hat Now

If you’ve ever seen Bob talk, you know some of the amazing and nefarious ways he has put his creativity to shady use in the past. Finally, though, the beast has been tamed. In his work at Tandler.Doerje.Partner, Bob has finally come to see the ways that white hat creativity have a higher ROI, are more effective and at least as much fun as his old ways. Intrigued? We were. This session will be unmissable.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Link Analysis
Time required: 3h 40m

Being able to break down what makes a link valuable is essential to creating an effective link building plan. This module teaches the components that make a valuable link, helping you to optimize your best links and avoid wasting time with risky, low value link building strategies.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.