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Personalisation, Profiles and Privacy

Ciaran Norris
Technical SEO
SearchLove New York 2011

Since 2009, Google has personalised all search results, with social signals playing an increasingly important role. Demand Side Platforms (DSPs), plugged into audience science tools, mean that display ads can now be targeted at individual impressions, based on a predicted user profile. And since earlier this year, the use of cookies has been regulated by the EU. How are these three things connected? What do they mean for marketers? And is any of this a good thing? Ciaran is going to help us understand it all.

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