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Mining Social Data for SEO and Profit

Search engines want to rank sites that people find valuable. So how do you know if they think yours is more valuable than the next guy? What do people like or dislike about your brand assets (brand name, products, services, executives, bloggers, etc)?  What do they like or dislike about your competitors? What do they want more or less of out of your brand or your industry?

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Google Analytics Setup Training
Time required: 1h 30m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.