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Mining Social Data for SEO and Profit

Search engines want to rank sites that people find valuable. So how do you know if they think yours is more valuable than the next guy? What do people like or dislike about your brand assets (brand name, products, services, executives, bloggers, etc)?  What do they like or dislike about your competitors? What do they want more or less of out of your brand or your industry?

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.

SEO Toolkit
Time required: 4h 2m

Many tools exist to help SEOs at their jobs. We often get asked how to wade through the plethora of tools to find the ones that do the job best. We’ve put together a collection of tools that our consultants use, as well as advice about how select your own set of tools.